Marking three billion users.

A big milestone

Facebook is a company shaped by scale and data. Reaching three billion users was an opportunity to turn a significant number into something visual, bold, and celebratory.

A visual celebration

To mark the milestone, the team wanted to create a distinctive visual expression that could commemorate three billion users in a simple and memorable way.

From mark to system
Repetition, scale, and cropping extended the mark into a flexible graphic language for milestone communications.

Applications
The mark was produced on team apparel to commemorate the three-billion-user milestone.

Alternate direction

Dots at scale
Using the blue dot as a modular unit, repetition and scale form an abstract 3/B — turning a familiar brand element into a graphic expression of three billion.