Title: Visual Designer
Team: Product Foundation
Focus: Icon Design, System Development, Product Integration
Reintroducing a Facebook classic
In 2025, Meta brought Poke back to Facebook, reintroducing one of the platform's most recognizable and playful interactions.
As part of the relaunch, I redesigned the Poke icon to align with Facebook's evolving Nucleus iconography system while preserving the familiarity of the original gesture.
From Like to Poke
While the Like icon represents affirmation, Poke has always been about play. The challenge was to modernize the gesture without losing the personality users already recognized.
Exploration
The process explored how far the icon could evolve while remaining recognizable.
The final design emerged from balancing familiarity, simplicity, and expression.
Refinement
Small adjustments to proportions, curves, and negative space helped create a cleaner silhouette and a more scalable icon.
Anatomy
The sleeve, fingertip, and knuckle structure were refined to improve clarity while preserving the character of the gesture.
Build for Nucleus
The final icon was designed to feel at home within Facebook's broader iconography system while maintaining its own identity.
Poke icon and emoji in situ
Final System
The completed design supports both outline and filled treatments while maintaining a consistent silhouette across surfaces.
Relaunch
The updated icon launched as part of the 2025 reintroduction of Poke to Facebook.
A familiar gesture, refined for a new generation of Facebook.
A familiar gesture, refined for a new generation of Facebook.