About

I’m a Catalan visual designer and visual systems specialist from Barcelona, currently based in the Bay Area, California, where I’ve spent the last 15+ years designing and building visual systems across startups and large tech companies — most recently at Meta, specializing in iconography for the Facebook app.

I graduated in 2002 with a BFA in Graphic Design from EINA Centre Universitari de Disseny i Art de Barcelona (UAB).

Throughout my career, I’ve worked across branding, product design, UI systems, and visual language development — leading and contributing to design systems used by millions of people. My approach is minimalist, human-centered, and emotionally direct, always grounded in clarity, usability, and attention to detail.

My expertise spans iconography systems, visual language, brand identity, and product visual design, with AI tools increasingly integrated into my design and exploration process.

Outside of design, I enjoy street photography, calligraphy, and dark chocolate (>65%).