About

I’m a Catalan visual designer and visual systems specialist from Barcelona, currently based in the Bay Area, California, where I’ve spent the last 15+ years designing and building visual systems across startups and large tech companies — most recently at Meta, specializing in iconography for the Facebook app.

I graduated in 2002 with a BFA in Graphic Design from EINA Centre Universitari de Disseny i Art de Barcelona (UAB).

Throughout my career, I’ve worked across branding, product design, UI systems, and visual language development — leading and contributing to design systems used by millions of people. My approach is minimalist, human-centered, and emotionally direct, always grounded in clarity, usability, and attention to detail.

My expertise includes iconography systems, visual language development, brand identity, and product visual design.

Outside of design, I enjoy street photography, calligraphy, and dark chocolate (>65%).